Traction is a book that solves one problem for you: How to get traction for your company.
It presents a framework where out of 19 possible traction channels, you will choose 3 to run tests with, then figure out which one is the most effective and double down on it.
The authors of the book recommend that you spend 50% of the time building your product, and the other 50% getting traction by optimizing that one channel which you found most effective. I found this particularly interesting — that you should focus on one channel only. However, if you’re confident that that channel is working for you and that it is the most effective, which you should be after running tests, this strategy makes total sense.
Super easy to understand and fun to read.